Nigeria’s indigenous telecoms firm, Globacom, said it had achieved a record 35 million active subscriber base in its three markets of Nigeria, Ghana and Benin Republic. The network also recently launched what is perceived as the most incisive value offering since it pioneered per second billing.
Tagged: “Free Tomorrow,” the scheme is a customer loyalty promo, which gives back to the subscriber the next day the total value of credit spent on calls, texts and data the previous day.
This coming as the telecoms operators was recently rated among the top two most admired brands in Africa for the second year running. This was contained in the result of the fourth annual Brand Africa 100 rankings announced recently in South Africa. The Brand Africa 100 shows the rising profile of African brands on a yearly basis.
While South Africa and Kenya had four brands each on the list, Nigerian companies dominated the latest Africa list with 11 brands in total. Other brands in the top 10 category in the order of ranking include Dangote Group, the manufacturing conglomerate owned by Alhaji Aliko Dangote, Tusker (Kenya), Mukwano (Uganda), Simu TV (Tanzania), Zenith Bank (Nigeria), Peak Milk (Nigeria), Sasco (South Africa), and Star Beer (Nigeria).
Founder and Chairman of Brand Africa and Chairman of Brand Finance Africa, Thebe Ikalafeng, described the rankings as being an important metric of the progress Africa is making in creating brands and services that respond to African conditions, needs and ambitions.
Accordingto him, “the time has never been more opportune or urgent for Africa to develop ‘Made in Africa’ brands. The success of businesses behind these brands will enable Africa to drive its own agenda because they create jobs, contribute tax revenue necessary to fund public goods and help shape the image of Africa as an entrepreneurial and competitive continent.”
Globacom has, since commencing operations in 2003, been at the forefront of noble innovations and pricing, which have driven telecommunications growth in the markets where it operates. The network’s solely-owned international submarine cable has also filled the bandwidth vacuum in the West African sub-region.
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